Building Professional
Websites Since 1996
About The Owner
Don Gerrity
MIDI Web Design is led by a senior web professional with over 30 years of experience, ensuring every project receives direct expertise rather than being passed through layers of junior staff or outsourced teams.
"Every website project is handled personally by me, with no outsourcing, no junior staff, and no automated shortcuts. When you work with me, you work directly with the person who builds your site, maintains it, and supports you long term."
- Don Gerrity, Owner | Lead Web Designer
My Background
I started designing websites in the early days of the web when most sites were hand coded and simplicity mattered. Over the years, I’ve worked with HTML, CSS, PHP, early CMS platforms, and eventually specialized in WordPress because it gives businesses the right balance of flexibility, stability, and control.
Along the way, I’ve also handled projects for large organizations, working with enterprise systems, high security environments, and large scale web operations. I’ve contributed to major organizational websites and learned how to apply high level standards to practical small business needs.
I’ve built websites for hundreds of clients over the years, including trades, professional services, real estate, manufacturing, therapy practices, photography, consulting, ecommerce, and many other industries.
The Approach: In This Together
Websites should be simple, clear, and easy to use. No clutter. No flashy distractions. No gimmicks. Just a clean layout, strong content, and a structure that makes sense to visitors and search engines.
Every site includes:
- Clean, minimal design
- Fast loading performance
- Mobile friendly layout
- Clear content structure
- Proper SEO foundations
- Ongoing support when needed
I also help clients with AI search optimization so your website is structured in a way modern AI systems can understand and extract information from.
Why I Work With Small Businesses
Even with enterprise experience, small businesses remain my core focus. I enjoy working directly with owners, tradespeople, professionals, and growing companies because the impact is immediate and meaningful.
A better website can change an entire year for a business. More leads. More bookings. More credibility. More confidence.
I enjoy being part of that. I enjoy helping people who are building something of their own. And I enjoy being the person they can rely on for honest advice, clear communication, and long term support.
Mid-Sized Corporation Websites
I also provide website design for mid-sized corporations. I have long standing experience in this. These projects often require deeper planning, structured content systems, and a higher level of organization. You get the same owner operated service, but with the added attention needed for larger teams, multiple departments, and more complex requirements.
Many corporations choose to work with me because the cost is significantly more affordable than large agencies. You receive professional quality, clear communication, and a reliable process without the high overhead that agencies charge.
Mid sized corporate websites often include:
- Multi page layout systems
- Department or team based content
- Structured navigation
- Custom integrations
- Higher security requirements
- Scalable page templates
- Support for internal editors
- Long term maintenance and updates
I help corporations build websites that are clean, organized, and easy for staff to manage. The goal is to create a professional presence that supports your operations, communicates clearly, and stays reliable over time.
If your organization needs a modern website without the cost and complexity of a large agency, I can help.
What You Can Expect
When you hire me, you are not dealing with a large agency or a rotating team. You are working directly with the person who:
- Builds your website
- Helps write and edit your content
- Sets up your hosting
- Implements your SEO
- Handles your updates
- Supports you long term
I keep things simple, predictable, and professional. No surprises. No upselling. No pressure. Just solid work with clear communication.
A Bit More About Me
I’m a husband, a father, and someone who enjoys Christian content creation and spending time with my family. I also run the SeekKnockFind.org website where I create faith based Christian content and articles.
If You Would Like to Work Together
Whether you are starting a new business, refreshing an old website, or finally ready to get something professional online, I would be happy to help. You can reach out anytime through the contact page or request a quote if you already know what you need.
My Process
I keep my website design process simple, clear, and stress free. Every project follows the same straightforward steps so you always know what is happening and what comes next.
Discovery and Planning
We start with a conversation about your business, your goals, and what you want your website to achieve. I learn how you operate, who your customers are, and what makes your business unique. This helps me plan a structure that fits your needs.
Content and Layout
I help you organize your content so it is clear, easy to read, and aligned with how people search. We create a clean layout that guides visitors naturally through your pages without clutter or distractions.
Design and Build
I build your website using a clean, minimal design approach. No gimmicks, no flashy elements, and no unnecessary features. Just a fast, stable, professional WordPress site that works on all devices.
Review and Adjustments
You get to see the site as it is being built. We make adjustments together until everything feels right, including the wording, layout, flow, and overall look.
Launch and Support
Once your site is ready, I handle the launch and make sure everything is running smoothly. After launch, I am here for updates, changes, support, and long term maintenance whenever you need it.
My Values
Honesty
I give clear, straightforward advice based on years of experience. No upselling, no pressure, and no confusing technical talk. Just honest guidance based on what your business needs.
Simplicity
Websites should be easy to use and easy to understand. I avoid clutter, distractions, and anything that gets in the way of your message.
Reliability
You get consistent communication, dependable support, and long term stability. I am here when you need help, not just during the build but after launch too.
Quality
I apply the same standards used for small businesses, large organizations, and complex projects. Every site is built with care, precision, and attention to detail.
Respect for Small Businesses
Small businesses deserve the same level of quality and professionalism as large organizations. You need a web professional you can build a long term working relationship with. When you call or email, we already know each other. No call center. No barriers. Just support you can rely on.
About MIDI Web Design
MIDI Web Design provides professional WordPress website design, AI Optimization, SEO structure, and fully managed hosting services for small and mid‑sized businesses. Websites are built with clean structure, fast loading, modern layout, and clear service information to support both human visitors and AI‑driven search systems.
◈ Professional WordPress Website Design
Custom Designed WordPress web design backed by ongoing support for updates, content adjustments, technical questions, and general website maintenance. Managed hosting clients receive continuous monitoring, monthly update time, stability oversight and an automated daily website backup vault with 90 day restore points.
◈ AI Optimization (AIO)
Websites are structured for AI‑first search using answer based formatting, advanced schema, Q & A layering, metadata optimization, and internal relevance routing. This improves visibility in AI Overviews, summaries, recommendations, and intent‑based search results.
◈ SEO Structure
All websites include standard on‑page SEO, fast performance, clean code, proper metadata, and indexing oversight. Additional SEO and AIO services are available for businesses needing deeper optimization.
◈ High Performance Cluster Hosting
MIDI Web Design offers optional fully managed Cluster Hosting built on enterprise‑grade infrastructure. Websites run on a multi‑node storage cluster with redundant data, load distribution, strong security, and daily off‑site backups. Resources such as CPU and memory can be scaled as needed, and the hosting environment is monitored and maintained for stability and performance.
◈ Scalability and Growth
Websites built by MIDI Web Design can expand with new pages, service sections, booking tools, e‑commerce, blog content, and SEO landing pages. The platform supports long term growth without requiring a full redesign.
◈ Ownership and Access
Clients retain full access to their WordPress dashboard, hosting accounts, domain settings, email services, and all website assets.
◈ Service Availability
MIDI Web Design works with businesses across Toronto and the GTA, and with clients in other regions when needed. All work is performed in English.
◈ Website Compliance
MIDI Web Design includes essential website compliance pages such as Privacy Policy, Terms of Service, and basic consent notices. These documents outline how data is collected, stored, and used, helping ensure transparency and responsible operation. All compliance content is provided as general business documentation and is not legal advice.
